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The website v.ac states the following, "This could be your new website address! Is a premium domain name, being released from an allocation of domains that were previously unavailable for registration." I analyzed that the webpage also said " In a world of long domain names, a premium, short and memorable domain name is a very attractive URL for a website or email." They also stated " They are easier to remember, faster to type, and are bold, distinctive ways to stand out from the rest of the crowd. The highest bidder could certainly become the new registrant of this domain!." The meta header had v.ac as the first search term. This keyword was followed by NIC.AC, Divido, and domain name which isn't as important as v.ac. The other words they used was premium domain name. auction is also included but will not be viewed by search engines.